July 9, 2025: During the month of July, Avianca is awarding an additional 15% Lifemiles when you transfer from American Express.
Here’s what you need to know about the current Amex transfer bonuses.
Current American Express transfer bonuses
| Program | Transfer bonus | Start Date | End Date |
|---|---|---|---|
 Aer Lingus AerClub | 30% bonus. 1000 Membership Rewards points = | 6/2/2025 | 7/15/2025 |
 Avianca Lifemiles | 15% bonus. 1000 Membership Rewards points = Bonus is awarded by Avianca, not American Express. | 7/1/2025 | 7/31/2025 |
 British Airways | 30% bonus. 1000 Membership Rewards points = | 6/2/2025 | 7/15/2025 |
 Iberia Plus | 30% bonus. 1000 Membership Rewards points = | 6/2/2025 | 7/15/2025 |
 Marriott Bonvoy | 20% bonus. 1000 Membership Rewards points = | 7/1/2025 | 7/14/2025 |
My take: Avios is useful for some, mostly for direct flights in coach.
In the past, I’ve used Avios for some great redemptions on coach flights within North America, but the sweet spots that are personally useful to me have been closed up in the last several years. These days I don’t pay much attention to the program, but it’s nice to have a 30% bonus on offer.
This can be a great option for people looking to get from the U.S. East Coast to near-Europe destinations. You’ll usually find decent pricing on direct flights operated by British Airways, Iberia, and Aer Lingus. Also, if you’re looking for cheap direct flights with Europe to/from Ibera’s, British Airways’, or Aer Lingus’ hubs, Avios can be useful for that as well.
As for the Marriott transfer bonus, there are really only two cases when I’d consider transferring Amex Membership Rewards to Marriott Bonvoy:
- You already have a high value award picked out. If you run the math and you’re getting more than 1 cent per point on your Marriott redemption, it might be worth it to transfer to Marriott for that specific redemption under this promotion.
- You’re topping off an award. If you only need a few thousand points to complete a redemption, it might be worth it to lose some value on a few of your Amex points to get the value out of your Marriott points. A good example of this would be if you need to add a few thousand Marriott points on top of one of the five 50,000 point certificates currently being offered by the Marriott Chase card.
Finally, the recently added 15% bonus from the Avianca LifeMiles side is nice. I’ve found the program to be useful for Star Alliance awards… as long as there are no flight disruptions or schedule changes. But a 15% bonus is really nothing to get excited about—we’ve seen much bigger transfer bonuses to Avianca LifeMiles in the past
Regular transfer rates for all partners
For reference, here are the regular transfer rates for all American Express Membership Rewards® partners.
 | Air France KLM Flying Blue | 1000 points = 1,000 miles |
| Aer Lingus AerClub | 1,000 points = 1,000 Avios |
 | AeroMexico Rewards | 1,000 points = 1,600 AeroMexico Rewards points |
 | Air Canda Aeroplan | 1,000 points = 1,000 Aeroplan® points |
 | ANA Mileage Club | 1,000 points = 1,000 miles |
| Avianca LifeMiles | 1,000 Points = 1,000 LifeMiles |
| British Airways Executive Club | 1,000 points = 1,000 Avios |
 | Cathay Pacific Asia Miles™ | 1,000 Points = 1,000 Asia Miles™ |
 | Delta SkyMiles® | 1,000 points = 1,000 SkyMiles Subject to a charge of $0.0006 per point to offset excise taxes, with a maximum fee of $99. |
 | Etihad Guest | 1,000 points = 1,000 miles |
 | Emirates Skywards | 1,000 points = 1,000 miles |
 | HawaiianMiles® | 1,000 points = 1,000 miles American Express will discontinue transfers to Hawaiian Airlines on June 30, 2025. |
| Iberia Plus | 1,000 points = 1,000 Avios |
 | JetBlue TrueBlue | 250 points = 200 TrueBlue points |
 | Qantas Frequent Flyer | 500 points = 500 Qantas points |
 | Qatar Airways Privilege Club | 1,000 points = 1,000 Avios |
 | Singapore Airlines KrisFlyer® | 1,000 points = 1,000 miles |
 | Virgin Atlantic Flying Club | 1,000 points = 1,000 Virgin points |
 | Choice Privileges® | 1,000 points = 1,000 Choice Privileges points |
 | Hilton Honors | 1,000 points = 2,000 Hilton points |
| Marriott Bonvoy | 1,000 points = 1,000 Marriott Bonvoy points |
Historical American Express transfer bonuses
Sometimes looking through historical transfer bonuses can be useful to understand what might pop up again in the future and see if a current transfer bonus offers unusually good value. We’ll update the list below with transfer bonuses after they expire.
- JetBlue TrueBlue: 250 points = 250 TrueBlue points.
Normally 250 points = 200 TrueBlue points - Marriott Bonvoy: 1,000 Points = 1,350 Marriott Bonvoy Points through 12/31/2024.
Normally 1,000 points = 1,000 Marriott Bonvoy points. - Virgin Atlantic Flying Club: 1,000 Points = 1,400 Virgin Points through 12/31/2024.
Normally 1,000 points = 1,000 Virgin Points.
